
Why Us?

Built for the Busy
Created by Pro Triathlete (Ben) and Full-Time Corporate Professional (Max), our Coaching is designed for those balancing work, life, and big performance goals. Optimised to get the most out of every training session

Personalised Programs
Get training plans tailored to your current fitness and structured around a typical 9-5 job. We utilise the leading endurance training software TrainingPeaks™ for real-time progress tracking.

Science-Backed and Community Driven
Data-driven programming with impressive results. You will also have access to a growing community of ambitious, like-minded athletes (app launching soon).
What our athletes think...
Harrison
The 8-week hybrid split completely changed how I train. I’m stronger, faster, and my conditioning has never been better. I finally feel like an athlete and not just a gym bro who runs sometimes
Hamish
I never thought I could train for an Ironman with a full-time job without burning out. Ben's support and guidance made it manageable. I felt confident on race day and crossed the line injury free
Pete
Stronger in the gym, faster on the pavement. This is the most well-rounded I’ve ever felt
Anna
I’ve done a few triathlons before, but this program took my training to the next level. Clear structure, balanced workouts and a new PB - stoked!
Matt
I’ve tried balancing lifting and running before, but always ended up overtrained. This program finally gave me structure that works — I’m progressing in both without burning out. Great advice on nutrition too!
Jack
I worked with Max 1:1 to drop my half marathon from 1:42 to 1:31 in just 10 weeks. The structure and balance of training made all the difference.

Our Mission
Our mission is simple - to help you maximise your potential outside of your 9-5, through personalised performance coaching. Our holistic approach will help you show up a better version of you in everything that you do. Start living life to the max.